What a fascinating conversation with Tural Hajiyev, the Technology Transformation Partner at Deloitte, who spent 25 years guiding organizations through technology transformation.

He believes that most organizations chase tools before they've answered the harder question: "What do we actually want our data to achieve, and what business objective does it serve. Strategy first, technology second."

And why Formula 1 now more than ever is similar to the business world, when you need to make decisions faster, and you better make the right ones, so you won't crash.

We also talked about what "insight-driven" really means beyond the buzzword, why so many companies are sitting on data too poor in quality to make real decisions from, and why the biggest barrier to transformation usually isn't technical at all — it's culture. Getting leadership to trust data over gut instinct.

As he put it: "Cultural change is very, very important to make sure that execution is happening successfully."

#Deloitte #DigitalTransformation #DataStrategy #Leadership #Podcast #31CDataTalk